E-commerce is on the rise and has been growing strongly with the growth from year to year and has increased more and more.
In 2020 and 2021, due to many lockdowns around the world, many companies are starting to approach consumers directly instead of selling through shops and supermarkets.
Building an E-commerce business takes more than choosing a brand name, writing product listings, and starting to sell products online.
Starting your research is the critical first step. Use this instant guide to set up your E-commerce store and learn the top facts you need to know.
There are more opportunities than ever, but the later you get into business, the harder it is to get in and survive.
Follow these steps and have,
1. A better vision
2. More successful launch
3. A long-lasting company
Why You Should Own Your E-Commerce Website?
- E-commerce is scalable
- It is an evolving business filed
- It opens up a brand new income stream for you with an E-commerce business
Don't sell the exact same thing in the same way as other competitors!!
Differentiate your product from other competitors, which helps you keep the competition further away and add value to your customers.
Consider these differentiating factors,
If you need to sell more you need to expand visibility.
There are two types of marketing to,
- Increase brand awareness
- Increase sales
Having a good marketing plan is vital in an E-commerce business model.
Find the best marketing approach, it totally depends on your business type and product.
- Facebook ads/posts
- Google ads
- Youtube ads
- Influencer marketing
- Blog posts and articles
- Referral Marketing
- Video marketing
Your audience, aka your "Goal" Buyer.
The target audience is the specific set of people to whom your business plans to sell its products or services.
Oftentimes, the target market is the people who actually consume your products.
Identifying and understanding your target audience is essential to refining your products and business strategies.
Plus, it can help you determine trends and adjust your product portfolios to meet future needs. And the target market can be defined using geographic, demographic, and behavioral aspects.
Understand "Color psychology" and use it in your E-commerce
Humans are visual creatures. 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster than any other type.
The colors you choose for your E-commerce will have a direct emotional impact on the visitors and buyers on your site.
Color psychology has an impact on human behaviors, and this also applies to purchasing behavior. Your colors should reflect your brand identity, your logo, and your motivations.
Satisfy your customers on the website/app, get more sales,
- Add a story, storytelling helps to connect with the audience with a whole new level
- Pay attention to "Art direction"; how you represent your website, product page, single product page
- Choose a design which stands out from others